The Kleins’ business focus is clear: the next-generation design market. This is the kind of friction-less software new brands expect,” says Matthew. “Our software creates a framework hinged on workflow management, allowing users to create their own nomenclature. Consequently, newer consumer goods companies such as Opening Ceremony have had to look elsewhere for software, creating opportunities for game-changers like Backbone PLM. It remains mired in the old, allowing little freedom or creativity to users. Traditional software for design industry is antiquated. We are focused on workflow management and bringing new attention to updates in the product development process through technology.” “We are re-inventing design and product development for next generation companies. “We are re-inventing the software for this time and age. “Backbone PLM has been created by designers for designers,” Matthew asserts, pointing out path-breaking changes it is bringing about. He was a designer at Ralph Lauren and Tommy Hilfiger and at Backbone oversees application design (UI/UX), web design and graphic design, besides “taking out the trash,” as the company’s Chief Product Officer. Backbone’s other Cofounder Andrew Klein comes with top design credentials. Cofounder and CEO Matthew Klein says his company’s strength over incumbent players comes precisely from this aspect. Might it then be best if a designer makes the software for designers? Designers don’t like the straitjacketed working styles or anything that curbs free-flowing processes. Teams no longer need to choose between expensive systems or a tangled web of spreadsheets." Backbone Lite is available through the Shopify app store for only $99 per user per month, making it an affordable yet powerful product development platform.Matthew Klein, CEO and Co-founder Software for the designer that reflects the fashion industry’s own philosophy, might call for a burst of creativity. Traditional PLMs fail to serve the DTC market with the solutions needed to bring new products to market swiftly and efficiently," said Backbone CEO, Jeff Fedor. "Backbone believes the future of consumer brands is digital. However, Backbone's flexible, user-friendly system allows customers to transition intuitively and work as a team to implement impactful changes quickly - for a fraction of the cost. Legacy PLM platforms require long training periods that hinder product growth. That means enormous time and cost savings for growing brands who spend significant design time compiling tech packs manually using Excel and Adobe Illustrator.įashion and apparel brands often turn to traditional PLM software to scale product output and manage an influx of new styles without a chaotic system of spreadsheets. When users send product details to factories for production, tech packs are created in minutes rather than hours. By leveraging the dynamic data within the app, customers reduce manual data entry by 40 percent, retaining up-to-date product details for team members to share in real-time. Backbone Lite provides the tools needed to professionalize the product development process, increase speed to market, and empower creativity, allowing designers to focus on constructing products that will grow their business.īackbone Lite functions very similarly to Backbone PLM with all the essential features needed to create tech packs, including a centralized, cloud-based platform for product and component data. BOULDER, Colo., Ap(GLOBE NEWSWIRE) - Backbone PLM announced a new version of its cloud-based product development software to meet the needs of emergent DTC fashion and apparel brands, available on the Shopify app store.
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